A partner you can plan with for years to come

What defines us as a company

We are based in Schlaitdorf, near Stuttgart. From there, we serve customers in many European countries, usually over the long term and through personal contact that takes place not via large sales organisations, but directly between people.

What defines us as a company has less to do with our size or market share than with how we treat the people we work with. This applies to our customers, our suppliers and our own employees.

In an owner-managed business, communication lines are short and responsibilities are clearly defined. This is something that most of our business partners come to appreciate after a short while.

Where we are now, where we want to go

Vision

We want to be a company with which our partners can make long-term plans. This means that we must remain financially stable and continue to develop, without losing sight of who we are. We want to nurture the relationships we have built over the years and decades to come. For us, therefore, growth is not an end in itself, but a result of doing our job well.

Mission

We develop and produce premixes tailored to our customers’ specific requirements. This means we listen carefully before making any suggestions. We remain honest even when the answer isn’t entirely to the customer’s liking. And we stick to what we’ve promised. Taken together, this may not seem particularly remarkable, but for many of our customers, it is precisely this reliability that builds trust over time.

Six guiding principles that define us

Personality

With us, you’ll be dealing with dedicated contacts who know their industry inside out and who take responsibility for the partnership over the long term.

Reliability

We never make promises we cannot keep. In our day-to-day business, this forms the basis for a trusting working relationship. This applies to agreed deadlines as well as to quantities, specifications and consultancy services.

Customer focus

For us, service doesn’t end with delivery. We support our customers throughout the development and implementation phases, and are there to help if any questions arise along the way. For us, that’s simply part of the job.

A genuine partnership

For us, partnership means that both sides contribute to a relationship and both sides benefit from it. That is why we take the time to really get to know our clients and their needs. And even after that, we remain the point of contact as things evolve. This is how we build business relationships that go beyond individual projects.

Further development

We regularly ask ourselves whether what we did yesterday is still the right approach for tomorrow. Markets change, requirements change, and we too must constantly adapt.

long-term

We make our decisions with a long-term perspective. This shapes the way we think and act as a company. A business relationship that lasts for ten or fifteen years is what we consider to be of real value. And in many cases, this is precisely what our long-standing partners value about us.

Relationships that are the lifeblood of our work

The term ‘partnership’ is overused in the business world, and we know that this has caused it to lose some of its original meaning. Nevertheless, for us it accurately describes how we interact with the groups of people on whom our work directly depends. Our

• Customers,
• Suppliers
• and staff.

Our customers

We develop premixes in collaboration with our customers. This begins with in-depth discussions about the specific application and requirements, and continues through to pilot-scale testing and industrial production. Throughout the entire process, we remain your point of contact and continue to refine the formulation should requirements change or new insights emerge.

Our suppliers

Many of our supplier relationships have been in place for decades, and that is no coincidence. We ensure fair prices, predictable volumes and a relationship that is based on mutual respect and reliability. In return, we have suppliers who think along with us, who continue to supply us even during difficult market conditions, and with whom a genuine partnership has developed over the years.

Our staff

Our staff are what make our company tick on a day-to-day basis. We strive to give them responsibility, recognise their work and support them in their professional development. Much of this is nothing out of the ordinary, but it is precisely these everyday practices that we consciously nurture.

White label and private label are two distinct approaches. The difference lies in the origin of the formula and the exclusive rights.

Two companies under one roof

Two companies under one roof

NutraPet comprises two companies that target different markets and each have their own areas of focus. They are linked by a shared vision, their location and their ownership structure.

NutraPet Systems Germany Ltd

Development and production of bespoke, customised premixes for the pet food and animal feed industries. We operate exclusively in the B2B sector, supplying customers across Europe and carrying out projects on both a pilot and industrial scale.

NutraPet Products Ltd

Functional snacks, complementary feeds and dietary supplements for animals: available as white-label and private-label solutions. We work with brands and retailers who are developing their own products for the pet food market and require a partner to handle the manufacturing.